Nappy Cream as Face Cream: What's Behind the Viral Trend (and What to Know)
"Nappy cream as face cream" is one of the biggest skincare trends on TikTok right now, and it makes more sense than you might think. It's a form of...
The Journal
A curated edit of skin science, considered living, and conversations with the founders and mothers we admire.
Gentle vs Safe: What Newborn Skin Really Needs (and What to Leave Out)
Almost every baby product calls itself "gentle," but gentle only describes how something feels today. Safe asks a bigger question: what could this ingredient mean for my baby's developing skin? A...
Trusting Instinct: In Conversation with Raquel Bouris
Founder, creative director and mother of two, on building Who Is Elijah and designing a life on her own terms. Founder. Creative director. Mother of two. Raquel Bouris built WHO...